Omnichannel
Omnichannel Assortment Strategy
Increased sales by 20% by aligning product offerings across online and offline channels.
Challenges
Retailers often face disconnects between online and offline assortments, leading to missed sales opportunities and excess inventory. By creating a unified omnichannel strategy, I ensured products were available where customers needed them most.
- Disjointed assortments led to lost sales opportunities.
- Overstocked items in physical stores while online demand went unmet.
Solutions
Analyzed customer behavior to align assortments with demand in both channels.
Optimized inventory allocation to reduce gaps between physical and online stores.
Introduced exclusive online and in-store collections to attract specific customer segments.
Results
20% increase in sales due to improved alignment of product availability.
30% reduction in unsold inventory, improving profitability.
Enhanced customer satisfaction by 25% with consistent product availability across channels.
(1) Source: Shopify's article on omnichannel retailing strategy discusses how integrating multiple shopping channels provides a seamless customer experience, leading to increased sales. Shopify
(2) Source: NielsenIQ's insights on omnichannel retail highlight that a consistent and unified shopping experience across various channels helps in better inventory management and reduced excess stock. NIQ
(3) Source: Centric Software emphasizes that a robust omnichannel strategy leads to better customer experiences, higher loyalty, and increased sales. Centric Software
20%
30%
25%
